It used to be that a song could stand on its on. It was an entity in and of itself. It was the main event. We were limited in how we could consume it (radio, CD, live), and limited in where we could consume it (car, room, venue). Basically, our lives didn’t distract us from that song. We were focused on it, and it alone.
That’s not true anymore. The song isn’t the “it.” The “it” is life, and the song is the soundtrack. They are forever connected, and will only become more connected.
We don’t buy a record for track #3, and then surprisingly fall in love with track #7 anymore. Now, we see a video of a song on Youtube that makes us laugh, or hear a song in a pivotal scene on our favorite TV show that makes us cry, or we’re moved to jump up and down by a song in a live set, or we’re emotionally shaken by a friend telling us what a song meant to them personally.
Now, the songs that we decide to engage with (beyond streaming on Spotify or previewing on iTunes), are songs that come with an experience included.
Julie Roberts / Sun Record Company 's PledgeMusic campaign is featured on the front page. Man, that looks good.... fb.me/2u1g31KCA
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