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One of our artists, Holley Maher, had the anthem song for Nutella’s Spread The Happy TV campaign.  As a part of the broader campaign, and their celebration of the brand’s 50th anniversary, they partnered with chef Domonique Ansel (creator of the Cronut) and put on an awesome block party in Madison Square Park in Manhattan.

It was packed, with lines around the block.  Nutella extended their relationship with Sorted Noise and Holley by booking her for the event to appear and play live.

nutella strategy