After the commercial and critical success of “We Can Always Come Back To This,” the original song that Sorted Noise created with Hannah Miller for the hit TV show This Is Us, we partnered again with NBC around Hannah’s LP, Midnight Morning, which was released on our label Sorted Noise Records. NBC’s social media team took a live, one take performance video we shot with Hannah and intertwined it with footage from the show in order to promote the season finale as well as the release of the record.

Within 48 hours, the video had over 400,000 views, over 11,000 likes, and over 1,000 shares on Facebook alone.