IKEA

IKEA

IKEA has a passion for education. Their agency of record, Ogilvy & Mather in New York, has a passion for music. We meshed the two together and partnered with one of the best music schools in the U.S., Belmont University, to develop and present a panel to over 250 students on what goes on behind the scenes of creating a TV spot, using IKEA as a case study.