Home / Portfolio Item / Freeform

Freeform

Freeform (formerly ABC Family) is the most influential and powerful network when it comes to engaging the fans of their shows. They love music, and the network wanted to measure their impact on an artist’s career. We partnered with them on a campaign around one of our artists, The Sweeplings.

The campaign included creating an original song, the network using that song in a pivotal scene in the season finale of Pretty Little Liars, an onscreen performance by the band on The Fosters, a showcase by the band at the network that was live streamed on Facebook, Freeform premiering multiple music videos, and a heavy social media push across all of their platforms (a reach of over 25 million on Facebook alone).